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    Marketing analytics consulting to help
    your online business move faster and grow bigger.

It's about using data to drive real performance.

Having confidence in your data is the cornerstone of every great digital strategy.


We'll help you analyse your data and business to understand your marketing effectiveness, then we'll create a game plan to increase performance using our vast experience of e-commerce.


We create hands-on training to strenghten your marketing capabilities, completely tailored to your business across a wide range of digital marketing topics.


Bad data causes bad decisions. We uncover & fix bad data caused by incomplete implementation giving you confidence in your marketing insights.

E-Commerce Consulting Services

Abandoned Cart Recovery
Conversion Optimisation
Personalised Messaging
Drip Email Marketing
Persona Development
Marketing Automation
Technical Diagnositics
User Testing & Analysis
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Why Handmade Marketing?

My name is Barry Hand and I’ve used Web Analytics to understand online consumers for over 10 years. I’ve used this expertise to rapidly grow companies such as lastminute.com and GrabOne and many more.

I’ve helped hundreds of students master effective digital measurement across professional training as well as my role on the MSc. in Digital Marketing & Analytics at Dublin Institute of Technology.

I started Handmade Marketing to help companies and individuals become data-driven marketers to increase the performance of their websites, grow their businesses and increase their revenues.

View my LinkedIn profile

What are people saying about Barry and Handmade Marketing?

Pat Phelan Trustev

Barry came in and immediately put a real focus on our marketing activity, quickly helping us identify and target our ideal customers. Using Barry to increase customer acquisition is a guaranteed investment.

— Pat Phelan, Trustev


Our business grew 10x to over 1,000+ transaction a day with Barry's help. Using marketing analytics to identify growth opportunities helped us really focus our marketing on the right activities.

— Ruairi Doyle, GrabOne


I was once told to always work with people smarter and brighter than you which is why I try and work with Barry as much as possible. If you want to change your business for the better, get him in.

— Damien Mulley , Mulley Communications

Got a growth or revenue challenge?

Enter your email address to the right, and we will arrange a time to have a confidential chat about growing your business.